Why You Should Never Discriminate When Prospecting
When it comes to recruiting, it pays to NEVER
discriminate. I don’t mean that by
anything but this…you NEVER can prejudge who you think will or will not make a
great team member! Just to shed some
light on real life scenarios that often occur, I want to share a few of my
experiences with you to show you what I mean.
In the world of Network Marketing, there are always examples
around you to show you what you should and should not do. After carefully watching and listening in to
people’s stories about their recruiting experiences, I’ve come to observe a lot
of interesting things about pre-judging people too far in advance, before they
join your business.
First, I’ve seen team members get SUPER excited about
someone who they think is going to be the “next big thing”. They came over from another company and they
are going to bring in 50 people from that company and take the area by storm!! And then, not too long afterwards, they
fizzle. No one joins them and no one
came along with them from their previous company. It becomes blatantly obvious that they’re a
dud, and not too long afterwards, like the magician Whodini, they disappear
into thin air, with all of their shoulda, coulda woulda’s trailing behind
them.
However, I’ve also seen the total opposite happen. I’ve seen team members start off very
laidback in following up with potential recruits because they didn’t think they
were “really going to make it”. I’ve
seen that potential recruit get frustrated at the lack of follow up, join under
another person and pass the first person up in sales, recruiting and
leadership.
There have also been times when I’ve witnessed someone
“passing” on a recruit. The recruit
wasn’t a huge performer, and she may not have had the “it” factor. But she did recruit 2 people…and one of those
people went on to become a national year-end sales winner. The person who didn’t pass on the initial recruit
made a good bonus while the one who passed on the “unattractive prospect”
continued to live through his career with regret.
The bottom line is this, “Those you think will, won’t. And those you think won’t, will!”. This industry can be very tricky and it’s
often challenging to determine who’s going to be a producer versus those that
will simply become a number. Either way,
the best thing you can do is talk to practically everyone you know. From your church, to the parents at your
children’s school, family, friends, neighbors, lawyers, post office workers,
teachers, doctors, accountants, stay at home moms, and the list goes on and on
and on, with people you should share the business with.
Never underestimate someone because of his or her current
“income status” or their profession.
Inside each of us is a dream that is lying dormant, and waiting for
someone to come and help bring it to life.
You never know whom you can unlock from life’s miseries and struggles,
and those whom you can empower by believing in them enough to present them with
this amazing opportunity.
If you liked this blog be sure to check out my website at www.explosiveleadbuilding.com for more information on how to grow your business.
Chris Case
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